Sex Sells.
Say good-bye to the standard “Location! Location! Location!” Leave it up to the Aussies to take real estate marketing to an entirely different level. You won’t see any pans across the room showing the architectural features of the home. You can’t call this video boring or “just like every other agent out there.” You won’t see the standard “3 bed/2bath” descriptions in this video.
You just have to watch it and then you have to comment below. I just have to know your thoughts…would you want your real estate agent to market your property this way?
I think the concept of using an action film / exciting movie to do an ad is cute. I think the sex was not necessary. The music and fast camera work would have attracted attention almost as well. No, I don’t want my house promoted THIS way, but without the sex… sure!
That’s what I was thinking too Delfina. Interesting concept but it doesn’t have to go the route of sex in order to be effective.
Memorable – yes. But for many probably not in a good way! Give me a beautiful video of a fabulous master suite and my imagination will take it from there!
I think the problem as a property marketing piece is that I don’t remember anything about the house. As a listing agent marketing piece it works because I remember the two guys.
HA! A great laugh, but my home is not nearly cool enough to market that way! Pretty hard to have a good image of a half-naked woman stuck in the kids’ playroom.
Pam, no I think it would lose something if the lingerie model was tied to a lady bug chair. Not quite the same effect…although it would be pretty funny if a parent was tied to the chair playing pirates or something. Fair housing would probably have a cow about that though.