A recently wrote a post about someone that listed with another agent because I told her that her home needed to be staged. Envisioning all of her furniture in storage somewhere and one black chair in her living room, she passed on my advice.
Most often, when I recommend staging, I recommend that we use sellers existing furniture, we just position it differently to give things a cleaner look. Things like floral printed couches don’t photograph well, but a simple slip cover can make a HUGE difference. Your stuff, just cleaned up for photos.
Some things that need to be done to homes are obvious. If your home looks like this photo, then there is no way for anyone sitting at their computer in Illinois to have any idea what the room actually looks like. They would just know that you all have a lot of stuff. I’m not sure that is the message you want to sent to people when you are trying to sell a product…your house.
Here is a recent staging redesign that Margaret Oscilia with Creative Concepts and Contracting did for one of my clients. Now it might look like we used different furniture, but she just flip flopped the furniture in the family room and living room. Still the seller’s stuff, just cleaned up.
This seller had many beautiful items, but they just weren’t arranged in a way that would look good in a photograph.
So Margaret came in and worked her magic. Taking his items and rearranging them and then adding a few accents here and there. What we got, was a much cleaner, easier to photograph living room. The fact is that most people don’t have that decorator’s touch. It’s not a personal insult that your home doesn’t look like an HGTV show. Most people don’t have picture perfect homes. This is your home and you want to be comfortable in it.
If you are looking to sell a home in the Salem Oregon metro area, I highly recommend, at minimum, a staging consult with Margaret Oscilia which runs around $100 or so. She will come in and tell you what YOU can do to make your home look better for photos. A staging redesign is around $200+ depending on the size of the house and what is needed. It is money well spent and chances are you have furniture that will work just fine. Let her help you rearrange it so that your Salem Oregon real estate agent…which would be me by the way (okay, okay, shameless plug)…can help take good photos for your marketing materials. One of the most important things listing agents should do for clients is help you prepare your home for the real estate market place.
If pictures speak 1000 words, then I think the words buyers will be uttering are crystal clear… “I want that house.”