I am a voracious reader and many of my favorite bookstores, offer specials such as buy two, get one free, etc. I’m always there stocking up on books.
When I read Ines’ blog about CB’s 10% for 10 days promotion I was surprised and not surprised. We are in a difficult market, especially in Florida. A promotion like that is fraught with problems for sellers, but Ines talks about it well.
Recently, a blog written for the LA Times was brought to my attention. Apparently a builder in CA was offering a buy one, get one free deal on houses. Buy a 1.6M home and get a $400K one for free. What is so great about this blog is not the blog itself, but some of the comments afterwards. My favorite comment was posted by shockg
Hello Dominoes…I’m calling about your buy 2 medium pizzas with the free 1BR condo on the side.
I was wondering…if I upgrade to 2 large pies can I get a 2BR?
Oh…you still have plenty of those…great. Don’t forget to include the dipping sauce and the granite counters.
Sure…I can be ready to close in 30-45 minutes.
It will be cash.
Thanks. See you soon.
Now, I realize that there are many sellers in dire straights in CA and FL and it is certainly not my intention to mock their pain, but these two promotions are really over the top. With Coldwell Banker’s 10% off for 10 days promotion and this buy one, get one free promotion it’s no wonder than some buyers still don’t want to dive into the home market. While I have to give these agents credit for trying something unique to sell these homes, I almost can hear the buyers saying, “I think I’ll just wait for the annual half-off sale.”