If you are one of the 15% of homeowners that want to sell their home themselves, then you have your work cut out for you. Here is what you need to know…
According to the 2007 Profile of Home Buyers and Sellers
84% of buyers use a real estate agent, so you need to decide if you want to be “agent friendly” or not. Often times you will see “courtesy to broker” in the ad for the home. If you are willing to pay it, put it in your ad.
50% of buyers don’t use the newspaper at all to look for homes; 52% don’t go to open houses; and 69% don’t look at those real estate magazines; but 84% do look online. Moral…spend your time and your money wisely. Harness the internet.
How do you do that as a FSBO?
1) Use http://www.classifiedflyerads.com/, http://www.vflyer.com/, or http://www.postlets.com/. They have a free submission to many sites, or you can pay $10 a month for an upgraded service.
2) By the domain name for your house at http://www.godaddy.com/ for about $10. You can either create your own custom web site or you can go to http://www.wordpress.com/ or http://www.blogger.com/ and create a blog and use it to share area information in regard to the sale of your home.
3) Take good photos. If you don’t have a good camera, hire a professional photographer to take pictures for you.
4) Create a virtual tour. http://www.ubuildtours.com/ is really inexpensive and easy to use. They allow homeowners to create their own tours online. You can then link your tour to your custom blog/website that you created.
5) Make a video of your home and post it to http://www.youtube.com/. As a homeowner you need to be everywhere.
6) Make nice flyers and have a sign out front. 14% of home buyers still found their home by a for sale sign. Keep your flyer box full and put your website on the flyers and promote the virtual tour.
7) When you create an eflyer on one of the programs suggested in #1, email it to all of your friends and co-workers if allowed. 8% of home buyers found out about a home through a friend.
8) Hire a stager. You can visit http://www.activerain.com/ to see if any stagers are in your area, or just google “real estate stagers your town”. Many of them offer hourly rate consultation.
9) Consider using a real estate consultant. Okay, okay…I knew you were waiting for the real estate agent plug…but…there are those, like myself, that offer FSBO consultation services. Use us for what you need and ONLY pay for that. You can find some online at http://www.activerain.com/, http://www.myreconsultants.com/, and http://www.narec.com/. If none of those work type in “hourly rate real estate agents your town” and see what it gives you.
10) Get on every website that you can. Here are some suggestions http://www.craigslist.com/, http://www.statesmanjournal.com/, (our local paper), http://www.salem-news.com/, http://www.googlebase.com/, Yahoo homes, http://www.backpage.com/, http://www.kijiji.com/, http://www.zillow.com/, http://www.trulia.com/, http://www.bigbrick.com, http://www.homes.com/, http://www.realtytrac.com/, http://www.livehome.com/, http://www.local.com/, http://www.fsbo.com/, http://www.pbowner.com/, http://www.forsalebyowner.com/, you get the idea…
Those were my top ten internet marketing ideas for you FSBO’s. I also do this for my regular clients, but these are some great ways to harness the power of the internet to help you in the sale of your home.
And one more real estate agent plug…when you get an offer, if you feel overwhelmed give a real estate consultant a holler and we can take it from there.